Cool Marketing Thoughts

I really like this ad for Unicef. It’s so simple and at the same time it makes such a powerful statement. This ad was made for the German branch of the Unicef foundation, to create awareness around the issue that 1.5 million children die every year from drinking polluted water. And that massive number is only the children! That’s like a sixth of my country’s entire population!

Thanks, Derrick

Advertising Agency: Serviceplan Hamburg, Germany
Creative Directors: Alex Schill, Axel Thomsen
Art Directors: Maik Kaehler, Till Diestel, Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Joerg Kritzer
Published: March 2007
Credits via AdsOfTheWorld