Axe Towels
Shortly after the ‘feel-no-loneliness-anymore’ bed gear, we get pointed to Axe’s latest bathroom stunt in which towels with suggestive prints are being distributed amongst horny men adventurous youngsters. Once again Axe is pointing you in the corner of the sad lonely wanker with this funny yet quite useless gadget. I have to admit, it looks good in the pictures, but seriously, what man is patient enough to see if the print is adjusted in the right way? I can’t imagine any time on which I’d have ever put a towel around my waist to cover things up anyway. I either stand around naked or I get dressed. Walking around like this is more of a thing for women. Still. Funny to look at.
Agency: Lowe MENA, Dubai
Creative Director / Art Director: Dominic Stallard
Creative Director / Copywriter: Clinton Manson
Copywriter: Ma’n Abu Taleb
Account Management: Joseph Makhoul
Thanks for the pointer, Dave
Via: IbelieveInAdv
Christian said
on February 21, 2007 around 1:32 pm
Isn’t it time somebody pointed out these “campaigns” are not “guerilla” campaigns but internet campaigns.
You have *one* towel made, take a pic and seed it to a few blogs, within a month half a million views. Online, not in some bathroom.
It’s not about wether “you would wear one around your waist”, but wether you’d post this pic on your blog, which you did.
towels said
on February 24, 2007 around 4:40 am
They’re cool, but not to be taken too seriously. Nonetheless, i’m going to try to find myself one of these.
Bookmarks (09.03.2007) | Fabu(TM) said
on March 9, 2007 around 11:18 pm
[…] retro design art flickr photos)6 - Got Cum? (Tags: blog adult)7 - Tabuto (Tags: flash games)8 - Axe Towels (Tags: advertising)9 - Cute Girls In Stupid Sunglasses (Tags: nonsense photos blog)10 - Web-Sites […]
Sexual Axe Towels at Random Good Stuff - The Entertainment Blog said
on March 23, 2007 around 6:53 pm
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Sex Handtuch von Axe at Totalblogal said
on March 23, 2007 around 7:02 pm
[…] Source: coolz0r […]
greg said
on March 24, 2007 around 9:50 am
I find it interesting that Axe’s misogynist messages are marketed so heavily while the parent company which owns them (Unilever) also owns Dove and their women’s empowerment message, the so-called campaignforrealbeauty
Nerd Approved - News and Reviews - » Axe “Get Some” Towels: Be The Envy of The Locker Room said
on March 24, 2007 around 4:54 pm
[…] Coolz0r / RGS […]
Jim said
on March 26, 2007 around 5:18 am
Maybe I’m totally desensitized (or not), but I find it absurd that these towels with playful sexual connotations would be classified as “misogynistic”.
Please brother! Give the PC crapola a rest.
jim
tim said
on March 26, 2007 around 5:25 am
bravo
Gena Lyon said
on June 5, 2007 around 8:02 pm
Where can you purchase these towels????????????????
tax agent said
on June 14, 2007 around 7:41 am
Awesome, really dig these for a bit of fun.