Sleep Tight Tonight

By Miel Van Opstal

Another goodie for the blokes: Ché, the leading “men’s magazine” in Flanders, has released a special edition down slip/cover a little while ago, to bring the hottie to the nerds amongst us. The time of lonely evenings is behind you and you’ll no longer suffer from coldbeddiness with this item because you’ll probably never want to get up again. It’s probably a good time to start webcamming from your bedroom and fake you actually have a social life that includes spicy women. That said, here’s the cover:

Che Down Slip 1

Che Down Slip 2

Agency: Duval Guillaume Antwerp
Creative Directors: Dirk Domen, Geoffrey Hantson
Art Director: Gilles de Boncourt
Copywriter: Eric Becker

More from Ché:

Via: Pietel



8 Comments so far »

  1. 酷辣客 » 再也不愿起床! said

    on February 14, 2007 around 5:45 pm

    […] hehe ……. 生活 男士 cooolo | 生活 | Trackback | RSS Feed (No Ratings Yet)  Loading… […]

  2. » Axe Towels - Coolz0r - Marketing Thoughts said

    on February 20, 2007 around 9:21 pm

    […] after the ‘feel-no-loneliness-anymore’ bed gear, we get pointed to Axe’s latest bathroom stunt in which towels with suggestive prints are […]

  3. Jacque said

    on February 27, 2007 around 8:48 am

    HI there,
    am I able to purchase the sleep tight tongiht manchester? If so, where?

  4. phil royal said

    on February 28, 2007 around 12:42 am

    where could I purchase the bed linen

  5. Coolz0r said

    on March 2, 2007 around 2:40 pm

    You can’t buy it in the store, but try to contact the people from Duval Guillaume Antwerp, they might be able to help you out.

    http://www.duvalguillaume-antwerp.be

  6. No more Lonely Nights « Nuda Veritas said

    on October 7, 2007 around 11:09 am

    […] more Lonely Nights Lo cantava Paul McCartney e qualcuno deve aver deciso di accontentare il grido di dolore dei tanti “ho un letto a due piazze ma ci […]

  7. Coolz0r - Marketing Thoughts » Last Longer With Durex said

    on October 29, 2007 around 1:33 pm

    […] Totally the opposite of what Duval Guillaume did for Che Magazine, but a bit similar in concept is this funny campaign for Durex. Indeed, if you can keep performing […]

  8. No more Lonely Nights « Daily Nudes said

    on December 30, 2007 around 1:55 pm

    […] more Lonely Nights Lo cantava Paul McCartney e qualcuno deve aver deciso di accontentare il grido di dolore dei tanti “ho un letto a due piazze ma ci […]

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