Cool Marketing Thoughts

Every year, the premature baby unit at Edith Cavell hospital sends cards to the other departments as well as to some ex-patients. This year, they sent this card in mid-October. When you open it you see the message: “It’s a little premature, but Happy Christmas”. I like the idea a lot that, due to the nature of the work, they send out the greeting card earlier. It’s anticipating on the fact that, on their department, everything comes a little early. Clever, appealing and touching.

Agency: McCann-Erickson, Belgium
Creative Director: Jean-Luc Walraff
Copywriter: Gregory Defay
Art Director: Gregory Defay
Photographer: Thierry Siebrand

Thanks for the credits, Tanguy