Cool Marketing Thoughts

Pretty impressive billboards for Jeep’s Wrangler Unlimited. Although Jeep has already used the “vertical car mounted on a building” theme before (as did some other brands), this time the experience is quite different. I love the way the car broke through the maze of the fly-squasher and how cute it looks. The other two billboards illustrate Jeep’s famous off-road capacity. Nice artwork. It must’ve taken quite some time to create and execute this.

Agency: BBDO Detroit
Creative Directors: Rick Dennis, Mike Stocker, Robin Chrumka
Copywriter: Ty Hutchinson
Art Director: John O’Hea
Via: Adverbox