Poverty Level
By Miel Van Opstal
This sticker was placed inside elevators over the ‘down’ button. The text on the sticker promoted the Open Society Foundation with the sticky line: “Some people live on a level which you never descend to”, making it clear that poverty is often out of sight, but always present. The sticker called for a contribution to diminish poverty and help the OSF to give people more chances to survival in this rough world. A noble cause worth supporting. Shortlisted, but not awarded at the Golden Drum Awards. Remarkable outdoor and really confronting.
Agency: Mayer/McCann-Erickson, Bratislava
Advertiser: Open Society Foundation
Creative Director: Rado Olos
Art Director: Martin Zlejší
Copywriter: Jaroslav Ridzoň
Pancho said
on October 15, 2006 around 10:56 pm
The logic for this is just all off.
Gay.
Nish said
on October 16, 2006 around 12:04 pm
Nice placement, I would agree. But I doubt its efficacy.
PS: Ivan, when is AotW back?
stillhaventfound.org » Occasional Links 21 said
on November 19, 2006 around 5:31 pm
[…] 5) Creative advertising on poverty. […]