DHL Unlimited
By Miel Van Opstal
Here’s a nice billboard ad for DHL, promoting the ‘no size limits’ part of their services. Personally I think it would’ve been a lot stronger if there would have been some fake legs and feet below the billboard, so the floating hands would have had a body they could be related to. Now it looks a bit silly because the point is a tiny bit lost. Nevertheless it’s a good try.
Agency: Jung Von Matt
» Trasporti eccezionali - Marketing Routes said
on September 4, 2006 around 8:19 am
[…] [Via CoolzOr] Social Bookmarking Filed by Andrea Signori at September 4th, 2006 under Advertising […]
» DHL Unlimited - Coolz0r - Marketing Thoughts said
on September 9, 2006 around 2:08 pm
[…] While I was in Tunisia, one of my prescheduled posts was about a billboard for DHL, created by Jung Von Matt. Here’s another image that belongs to this campaign. This one is much better, because I don’t have any remarks on it. It’s a strong image, says exactly what it’s supposed to say and doesn’t leave much room for misinterpretation. The tagline is the same: ‘No Size Limits’. […]