Cool Marketing Thoughts

These ads for the ‘Get a Girlfriend’ campaign received Silver in the Press category in Cannes. I like the entire concept of this campaign. It has a decent storyline and the fact that in the end they released the video where the AXE Dude actually got a girlfriend makes this as a whole a beautiful campaign. It just adds up to the entire strategy AXE uses, and it’s proven to be a decent and working model. Really. I love it. I love the brand and the communication. It’s perfect. Plain and simple.

Type Of Advertisement: Newspaper and Magazine
Category: Cosmetics & Beauty
Advertiser: Unilever SA Home & Personal Care
Product or Service: AXE Deodorant
Advertising Agency, City: Lowe Bull, Johannesburg
Country: South Africa
Creative Director: Gareth Lessing/Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey
Account Supervisor: Kate Hill
Advertiser’s Supervisor: Lynn Madeley