Get Some Tan
By Miel Van Opstal
In Brazil, the land of samba, football and brown skin, this interactive bus shelter was created and people could use the slider to see what the effect of a certain lotion would have on the skin. Nice thinking. A built-in light-dimmer causes the tanning effect.
Agency: DDB, Brazil
Copywriter: Aricio Fortes
Art Director: Rodrido Mendes
Creative Directors: Sergio Valente, Julio Andery
via AdsOfTheWorld
Gerz said
on May 9, 2006 around 6:36 pm
Brilliant idea
soooo simple
fucking brazilians!!!! :-)
Paul said
on May 9, 2006 around 6:37 pm
Oh my
this is soo good
and what a nice model too
Zen said
on May 10, 2006 around 12:17 am
hmmm…this might be a cannes lion.