Air Pollution Guerrilla
By Miel Van Opstal
These are images of a guerrilla marketing component from a campaign designed to gain public support in an effort to reduce the pollution released by particular powerplants in Chicago. The shape and text was created by power-washing filthy sidewalks using a large stencil form. What a cool idea. Sidewalks are usually very filthy and just the thought you could make your point by creating a clean spot instead of a dirty one is one to cherish. This is a form of non-destructive guerrilla marketing in it’s purest form. You’re actually making it better instead of worse. :) Nice !
Copy: “Chicago is plagued by air pollution. Don’t just lie there. Contact your alderman at 311.”
Credits: Jesse Freese – Columbia College Chicago
via AdsOfTheWorld
Kimbery Butcher » Treehugger –“Air Pollution Guerilla Marketing in Chicago” said
on May 4, 2006 around 7:12 am
[…] How cool is this form of “clean expression”. It’s like a 100% non-destructive form of graffiti. […]