Wipe Off 5
By Miel Van Opstal
5 kilometers per hour. That’s all you have to sacrifice to save a life (or yourself). A reconstruction made by the Australian TAC road safety shows you the difference it makes, and it’s quite stunning. Agency: Grey.
Download clip 1 (.mov, 3.09Mb) and clip 2 (.wmv, 2.01Mb)
Visit the site | via Houtlust
Houtlust said
on April 7, 2006 around 11:19 pm
Although it’s made very good, the idea is not new.
See these from Bocca and Locomotive for the Danish Road Safety Council:
http://www.locomotion.dk/uploads/l_film/23_filename_4631.mov
http://www.locomotion.dk/uploads/l_film/26_filename_8654.mpg
And this one made by Abbott Mead Vickers BBDO for the UK Department for Transport:
www.thinkroadsafety.gov.uk
Coolz0r said
on April 7, 2006 around 11:22 pm
Yeah, I saw those on your blog :) I just didn’t want to rip your entire content, but thanks for posting them here. I mucho gusto that :)