Adopt A German
Puma is searching for 12 Germans who could become the brand’s global ambassadors to promote the world cup. The microsite on www.adoptagerman.com wants to “set the records straight with the ‘Sauerkraut’ and ‘Lederhosen’ stereotype of the worldcup hosts”.
“If selected, you will take charge of your own personal website (or blog). You’ll not only be able to keep the world up-to-date with your daily exploits in and around your home city, but you’ll also become one of the faces of your country - welcoming the millions of football fans to Germany.”
You’ll get paid to hang out at the best football parties, embark on your own European city tour, take your friends home with you - and, most importantly, offer your views to millions of fans around the planet.
Isn’t this the time to wish you were a German? :)
Stijn Onlijn » Blog Archief » links for 2006-03-04 said
on March 4, 2006 around 11:17 pm
[…] Coolz0r - Marketing Thoughts » Adopt A German (tags: germany 2006 football puma blogging) […]
Ruud said
on April 24, 2006 around 12:42 pm
This is going to be quality! I think it will be funny, exciting and strangely addictive!